The tough question is
always: What Heddon lure should be in which Heddon box? You have to be
able to coordinate hardware, lure shape, box type, and the nomenclature to match
up the correct lure with the correct Heddon box. If you are in the field or at
a show and need this information, it can save your butt, not to mention your
Note: Some Heddon
box information was drawn from discussions with various collectors; an article
by Bruce Dyer in the NFLCC Magazine, 1993; Clyde Harbin's Historical Foot
Prints book as welll as Roberts and Pavey's Heddon Book, 2002.
See the page on
identification of early Heddon lures by
hardware and prop type.
Picture boxes: the 'vine or oak leaf' type border is earlier than the double
straight line design. A 'Slopenose' box above, the 'Killer' below.
White 'standard' cardboard and intro boxes: shows the later double straight
line design. See article on lures which go in the white box. A 'standard' box above,
and the Bucktail Surface Minnow in the middle, and the 900 'It Swims'
introduction box below.
White Musky Boxes, the earlier is marked "MUSKY" on top, and has a
double blue line on the border. It is also marked Musky on the end.
The later box (c. 1912-13) has the down leaping Bass logo printed, not pasted,
on the top of the box which has a single blue line on the border. The
later box is marked Musky on the end of the box. Both of these "MUSKY"
boxes are marked for a 707 sienna lure. The same downleaping Bass
labeled box was used for the Black Sucker and marked 1300.
1905-1910: Heddon wood
boxes (variations type 1 - 5): the more expensive line of lures were
packaged in wood boxes, while the cheaper lines were sold in the white boxes.
The top box is the early c.1903 'New' Dowagiac Minnow box.
Click here for
an extensive discussion of Heddon wood boxes
1912: Pine tree
cardboard box: marked on side with "Stamped on Spinners" Expect fat body
100's and 150's with long gill marks, cup rig, single belly weights, both name
and no name on the props, but name on prop started in 1912. See
article on lures which go
in the Pine tree box.
Dowagiac: Down leaping Bass boxes
1912 only: blue or
white border; down leaping Bass box. Contains fat body lures with
cup rig, sweeping gill marks, and no name on the prop. Click here to see
the correct brochure paper for this
box. Note the blue border around the box on the lower left and the white
border around the lower box on the right. The outside rim of the box is
blue on the blue border and the whole box is white on the white border.
Blue border box
||White border box
1912-@1915 Note on
the side it says: "stamped on the Spinner"; down leaping Bass box
1915-@1920 Note on
the side it says: "stamped on the Metal"; down leaping Bass box
box is folded style with mis-print "is'nt"; down leaping Bass box
it's now 'Genuine" on top of box; down leaping Bass box
Middle: 1920-24 Bottom: 1924-30
1905 to 1909
1905 High forehead 100
with brass hardware, two belly weights, long sweeping gill marks to eyes
1906 same as above, only
it has nickel hardware instead of brass
1907 first version with
blunt nose, except it's a little narrower and longer
1908-9 blunt nose baits
found in wood boxes