According to Joe Stagnitti, and I
quote: " the bait for this Artistic box is the small size Florida Special,
L-rigged, marked prop, white with flitter and more than likely, it will have
hand painted gill marks."
"The box has the slogan "Stamped on the
Metal" on the side, which we know dates to very late 1914 at the earliest, 1915
for sure. The box was obviously used past 1912 when it was thought the box
went out of use. With all of this info, the box most likely dates to
the very late teens, possibly 1920."-
According to William Sonnett: "William
T. Heddon alluded to a large number of Artistic boxes in the factory inventory
in his 1927 interview. He spoke of how the Artistic Minnow was met with a
"wonderful reception" and they could not keep up with the orders until an all
out effort was made, then..... "suddenly the public fancy veered and we were
caught with 50,000 of this model on the shelves. We finally sold them to a
wholesaler for 10 cents each, taking a heavy loss....." My guess is that they
didn't sell the boxes, just relabeled them all as the beginning of the #20
closely coincides with the demise of the Artistic minnow. How long did the box
last before the supply ran out is anyone's guess."
This would explain the use of the
Artistic box for the Florida Special and the 20.