pre-1920 lure and box
Heddon 1908 'Trade' Lure Colors
Knowledge for Advanced Collectors of Heddon and
INDEX & ARTICLES
Minnows: Norvell-Shapleigh Hardware Co.
Heddon 100 and 150 lure
colors for 1908 as seen in this brochure of Heddon made lures sold by a hardware
company as 'trade' minnows. Heddon made lesser quality round body
minnows for various 'trade' outlets. Hardware and tackle stores would
repackage these lures and put their name on the box. The lures are
all Heddon, but the quality was not as high as those sold directly by Heddon
with the Heddon name. The colors however are the point.